# Executive Summary

Fight is a licensed Web3 ecosystem that turns combat-sports fandom into ownership. It runs on three pillars:

1. Identity (FightID) — a portable, on-chain identity for fans and fighters.
2. Reputation (FP points) — non-transferable “Fighting Points” that reflect participation and unlock ecosystem utility.
3. Ownership ($FIGHT) — a Solana-based token used across the ecosystem for access, staking, governance, fees, and rewards.

$FIGHT is an IP token supported by the UFC through licensing and sponsorship relationships held by Concept Labs, a core contributor to the project. UFC and Fight.ID publicly announced a multi-year collaboration to grow UFC’s digital fanbase with loyalty experiences, Prize$Fight fighter bonuses, and FightGear premium apparel aligned with the Fight ecosystem.

Flagship utility: Prediction Markets — a token-based, fantasy-style product synchronized to the UFC fight calendar. This experience, combined with fighter communities, merchandise and ticketing rails, and partner activations, channels ecosystem activity through transparent, DAO-governed fee flows and treasury programs.

# Why this matters

UFC gives Fight both distribution and cultural legitimacy at global scale. Each fight week becomes an acquisition moment that drives fans through the ecosystem funnel:
UFC reach → FightID → FP → $FIGHT.

Our long-term ambition is to onboard over 700 million mainstream fans into Web3 through simple, rewarding experiences that tie participation to identity and reputation.

Under DAO treasury policies, portions of net protocol revenues may be allocated to ecosystem operations, community grants, and other programs approved through on-chain governance. These allocations are not intended as investment returns or price support and may be modified or discontinued at any time based on community decisions and program priorities.